When COVID-19 hit, Virginia Sharp knew she had to keep paying her bills as the owner of a small boutique, so she decided to think outside the box. Given mandated shelter-in-place orders, she transformed her sales efforts from the brick-and-mortar location in Macon, Georgia, to social media which reaches the masses.
Every Friday night she started streaming live fashion shows with different theme each week, and it transformed her business. Sharp has found an online niche, and it has percolated sales coming from new customers as far away as Alaska. A large part of her business today is packing up boxes to ship all over the country.
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