Jenna Roman's son Jerico eats two boxes of Nature's Path frozen maple waffles every day, and no other solid food. The nearly 10-year-old boy from Surrey, British Columbia, Canada, has autism and complex eating challenges, making it difficult for him to stomach any other kind of solid food. But his family recently faced a challenge. The British Columbia company discontinued the waffles, and supplies in Canadian stores ran out. A friend who works at Nature's Path spread Roman's story, and the management took notice.
Samantha Falk, who leads Nature's Path's communication team, said the company wanted to help. "We reached out aross North America and most of our waffles have been sold, but we didn't give up, and we managed to track down six cases at a warehouse freezer in Illinois. Falk said the cases will be shipped to Roman, who has launched a GoFundMe campaign to help pay for a deep freezer to store the waffles. The company also spent a month creating a recipe for the waffles using ingredients available at home, and gave Roman the recipe and the ingredients to use when the six cases of waffles run out.