In the Bible we read, "I heard as it were the voice of a great multitude...saying Alleluia: for the Lord God omnipotent reigneth." (Rev. 19:6) If that happened today, it would probably be in a church, right? Or maybe a concert hall. But in a busy store during rush hour where customers might stop buying stuff to listen? Believe it or not, yes. Here's where, and why.
When John Wanamaker opened his department store in Philadelphia, he was such a devout Christian that he refused to advertise in the Sunday newspaper. He never served alcohol in his famous Crystal Tea Room. He felt shopping should be a cultural experience, so in 1909 he hired 13 freight cars to bring the 10,000 pipe organ from the St. Louis World's Fair to his store. It was installed on one wall of the Grand Court, a seven story atrium. He expanded the instrument to more than 28,000 pipes, making it the world's largest. (The biggest pipe is so wide that a Shetland pony once posed inside it.) Wanamaker also built a radio transmitter atop his store, so that customers who owned radio receivers (which he sold) could hear live organ concerts right at home. In addition to the organ, he purchased a bronze eagle from the St. Louis World's Fair's German Exhibit. Weighing more than a ton, it has 5,000 bronze feathers and sits on a granite base. Since its installation in the Grand Court, all Philadelphians know what it means when you say, "Meet me under the eagle."
On Oct. 30, 2010, hundreds of shoppers searching for bargains noticed the organ began playing louder than usual during the daily noontime concert in the store, which is now called Macy's. Then they were startled when 688 singers, disguised as shoppers, burst into the Hallelujah Chorus from Handel's Messiah
If you have five spare minutes and would like to "meet me under the eagle" for this event, visit www.youtube.com/watch?v=wp_RHnQ-jgU and follow the prompt. See for yourself how true "Christmas shopping" sounds.