Whitney Rutz of Portland, Oregon, and her 7-year-old daughter Elsa bake 12-inch wide cinnamon rolls for the highest bidders. At first, she auctioned the rolls off with funds donated to the Oregon Food Bank. Her first roll went for $300.
Since then, she's baked giant rolls weighing more than five pounds for every $500 raised. The highest contributor decides where the roll goes. Since a friend asked her roll to be donated to health care workers instead of herself, the vast majority have gone to hospitals and care facilities. So far her giant rolls have raised over $50,000 for the food bank.