Thursday, January 7, 2021

Necessity is the mother of invention

 Brothers Ayaan and Mickey Naqvi, who live in Shelton, Connecticut, were decorating their family Christmas tree in 2019 when a favorite ornament fell and broke. It made the wonder if there might be a better way to hang ornaments, so they'd be truly secure. From their curiosity, the Ornamental Anchor was born, using a loop and toggle system. They presented a prototype as a school project and the response was so favorable that they decided to turn their invention into a money-maker. 

"My brother and I worked together to design the product, patent it, create an awesome website, calculate profit margins and do our own market analysis," said Ayaan. After it earned $1,000 in six hours at a local Christmas trade show, the Ornament Anchor went on to be showcased on Good Morning America and featured on QVC. In one year, the brothers' brainchild has earned more than $250,000.

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